When my friend geekiest — a computer nerd from way back, a connoisseur of gadgets — announced that he had purchased an Apple iPad and an Amazon Kindle, I just assigned this its delicate condition: the guy is addicted to digital devices — he loves, he gathers the latest and greatest and he won't leave home without them.
But, as it turns out, my friend is far from being alone. TechCrunch, an online source for technology news, reports that a recent study of 1000 owners iPad found 40 percent of them also have a Kindle. Another 23 percent said they planned to buy an inflammation in the next year. This demonstrates a couple of things: lots of Americans still has lots of disposable income, and lots of Americans have delicate condition of my friend. But, more importantly, he suggests that the iPad flashy has killed the Kindle modest, functional.
In fact, Kindle, Amazon's third generation seems to be the company's best-selling product of all time, with estimated sales around 8 million in 2010.
Obviously the iPad and Kindle are very different. The latter is a simple e-reader that you can buy now for $ 139. The iPad is a coloured tablet, with all kinds of applications, which is sold for $ 499. Because books and periodicals can easily be downloaded to the iPad, some techies believed that would capture market Kindle reader.
Hasn't happened yet. My friend geek "my wife doesn't take the iPad beachfront to read," says, "she takes the Kindle".
The claims of lean and lightweight Kindle 3 are impressive: he supposedly can store 3500 books (that's why Amazon came in this business) and offers affordable subscriptions to 153 daily newspapers (including this one) and 74 magazines. Your battery life can be until a month on a single charge.
One thing I noticed in the last year: more people speak of owning a Kindle in question, as if they were saying that possessed a car. If sales of the Kindle third-generation were as good as markets observers say — Amazon not releases official numbers — you can 2010 could have been a year of escape for this simple, trusted e-reader: it not only survived the iPad, he prospered. And Hallelujah, people still want to read books and periodicals.
To do this, some people.
In some meetings during the holidays, I got into conversations with men and women who do not read newspapers or magazines anymore and they seemed to be almost proud about that. Incredibly, a man told me that he no longer reads The Baltimore Sun, because "there is no sport in it". Rather than argue or try to sell the idea to read newspapers from my employer — printed, online, or on a Kindle or iPad — only moved to the crab dip. Some of the nicest people I met during the holidays were people more desinformadas and boring, too.
Don't apologize for sound elitist about this subject. And I don't care if it sounds self-serving. Of course it is self-serving. The entire nature of this column, suggesting that the wonders of Kindle accessible, is self service. Once in a while — how, once a year — I speak in favour of newspapers that many citizens who can live without the time to do wasn't on new year's Eve. who would have turned sour the crab dip. So I'm doing here. Maybe I'm just preaching to the choir, but you never know who might stumble on the website of The Sun and accidentally read this.
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