To demonstrate the program at conferences, bedtime Stein ia on the stage as if reading in bed.
"Editors would see this and they'd think was beautiful, but they don't think it had something to do with them", said.
Now that the revolution is here, Stein says editors must embrace what he sees as the inevitable result: the evolution of reading a solitary exercise in a communal activity, electronically networked — something he calls social, reading and writing.
The advantages of digital technology "are so weighted toward collaboration that people will overturn existing structures and build something new," says Stein while sitting between the bookshelves jammed, but now rarely played in his house of Brooklyn.
Head of Institute ambitiously nominated for the future of the book, Stein is one of a set of programmers, philosophers and other deep thinkers that debate where things are heading at conferences like books in browsers and on sites like reading 2. 0.
"Bob's Ambition is really changing the way people think about the book," said Brian O'Leary, founder of Magellan Media consulting company.
Stein, 64, has a story attached media innovation. In the early 1980s, he worked in Los Angeles, in an effort to create a free digital home computer maker Atari. He then started, with some friends and his ex-wife, a company dubbed Voyager. The company has led the Criterion Collection, a distributor of video that pioneered the use of interactive features, initially on laserdisc, a predecessor to the DVD. Voyager also published the CD-ROM multimedia, such as one in Beethoven's Ninth Symphony, using techniques that, since that have become common on the Web.
Is nature Stein "to challenge the existing order," said O'Leary. "But when it comes to issues has a incredible legacy of making it work".
In the world imagined by Stein, readers and authors will be in constant communication that the line between them will begin to disappear.
Stein cites some initial examples, including goodreads.com, site online discussion of the book and Kindle device configuration in amazon.com Inc. that allows readers to highlight a row in a poignant book and share with friends
"We leave the age of the individual", he said in a classic style of Delphi. "We're moving toward a more collaborative culture."
Stein could even pass for an Oracle, with a shiny bald head, rope and glasses a framework of bird-like it curtains with wispy scarves and shirts.
His Institute 6-year-old gets funding from the MacArthur Foundation and is affiliated with USC, but resembles a start-up scrappy. Stein-founded in your kitchen while he lived in Manhattan, and now has its offices in an apartment with garden behind his house in Brooklyn.
The organisation pays a bunch of young scholars to meet regularly with their laptops, the ideas of hash and play with the new software.
"It was really really social intellectually loaded," said one of the participants brainstorming, Ben Vershbow, who works in digital technologies to the New York Public Library. "We sometimes get there late and he would follow at dinner".
An innovation Institute's Commentpress was early, which is a software that allows readers of the blog Type comments in the margin instead of at the bottom of the page. The Office also published a book on a site where readers can help shape the final product while commenting the author was still writing.
Vision Stein is not a promising for publishers today. He predicts that eBooks will be victim of piracy that severely damaged the music recording industry. The value of the text of a novel or biography reach zero, he projects.
The best opportunity to win money, according to Stein, come not in the sale of content, but in conversations around it, similar to how hosting that social networks Facebook hosts.
Not surprisingly, many people in the publishing industry labelling Stein, who, in the 1960s and 1970s, was a radical activist in Columbia and Harvard campus, as too far in the future.
"The general reaction is that it is not commercial, so therefore it can easily be fired," said O'Leary.
Stein now is focusing on a plan to start an electronic publisher.
And he hasn't given up the printed word. He still gets the Sunday newspaper delivered and it recognizes the value of its numerous social lasting books of physicists.
"When you go to someone's House, you go to look at what is on the shelves," he said. "When you have these conversations in a date or at someone's House on a book, is as much about social glue because it is about the contents of the book. Is how you get to know someone. "
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