Amazon upcoming Android app store is taking a page from your Kindle business and won't require users to actually have an Android device to buy apps for one.
Engadget is reporting that argues that the impending release of the Amazon app store will include the feature, letting users ' purchases in the cloud for download later. The idea, much like the Android Market, Google is that users will not be limited to a single device for your purchases.
Amazon's customers also have the ability to buy apps in anticipation of getting an Android device, supplementary prior your application so that when they bring their device, they can quickly sync everything they want everything at once. Is part of the great Amazon marketing boost that will include announcements for developers participating whole Amazon.com, according to all things m.
There is already a lot of cross-promotion at Amazon. When viewing an item, for example, the site includes a section to mention what other customers have purchased, finally, after viewing the item on which the user is currently looking for. With the proliferation of applications in the Amazon, is more than likely what apps will start appearing in these points, particularly when customers look for Android-related products such as pills.
Developers also can send their applications to the entire site, in the lists of bestselling and in search results, said Amazon. It not much of a leap to assume that Amazon will also work best and apps on purchases that applications for the different products will show recommendations, when displaying physical items. For example, imagine checking out a book of recipes from Food Network on Amazon and have the site recommend on food network's kitchen: recipes, Chefs Android app on the same page with a link to download immediately.
What kind of cross-promotion-capturing customers in multiple markets, offering them other things that might be interested in--will be powerful force if Amazon carries it properly. With the ability to zero in customer buying habits and suggest apps to complement already items customers are buying, Amazon could have a big advantage while driving customers to your new store.
Google, on the other hand, could be a serious disadvantage. Amazon has a large customer base, with some skillful implementation, it could turn into app store customers almost immediately, even if they do not already have a compatible device.
But Google has an edge of its own. Amazon store not out yet (it is still in "short"), but we know that developers will give up some freedom to produce, with Amazon still require that prices of apps will be. That's not exactly an inviting environment and gives a chance to compensate for the big draw that all leads will bring for application developers of Google.
May not be something that Google can address until after Amazon's store is live, but while Amazon offering can bring a piece of the revenue, Google Android market will be in a position to respond to what developers do not like about the Amazon model. The restrictions are required to have an effect on morale and create an environment that at least some developers aren't fond of--if Google is waiting for your concerns, could help make the Android market a place even more desirable to sell apps.
That may not be enough to battle with retail powerhouse Amazon represents, but is a step that will help the Android market remain the place that developers and users go to first when they want the freedom to get exactly what they want, without a third dictating (how many) rules.
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